Simple, transparent pricing

Yes! We believe everyone should have access to customer intelligence. The free tier lets you explore the platform and run basic simulations. Only upgrade when you need more credits or advanced features.

Credits are used for three core actions: deep extraction from sources (1 credit), simulations like ad reviews, focus groups, and surveys (1 credit), and autonomous customer interviews with Hollie (1 credit). Think of it as paying for the insights you need, when you need them. Credits reset monthly and don't roll over.

All plans include access to 14 real-time sources: Reddit, YouTube, X (Twitter), Instagram, TikTok, Pinterest, Facebook, LinkedIn, Medium, GitHub, Hacker News, Quora, Trustpilot, and Tripadvisor. Enterprise customers can also connect custom sources like their CRM for even deeper insights.

Yes! Switch anytime without losing your data, integrations, or historical insights. Upgrades take effect immediately, downgrades at the end of your billing cycle. No setup fees or penalties.

We offer three core simulations: Simulated Ad Review to test creative and find the right angles before spending media budget, Focus Groups to validate messaging with synthetic audiences, and Surveys to gather quantitative insights. Free users can use off-the-shelf personas; paid plans unlock custom personas built from your own customer data.

Hollie is our AI interviewer that conducts autonomous interviews with your real customers. She mines insights, feedback, and testimonials automatically, contributes to your brand profile, suggests marketing angles, and helps validate your extraction and simulation findings. Each interview costs 1 credit.

Yes! Get 30% off when you pay annually. Pro is only $38/month when paid yearly versus $49 monthly. It's our way of rewarding commitment while you build long-term customer intelligence.

Yes! Business and Enterprise plans include multi-client accounts, allowing you to manage multiple different brands under one account. Each brand gets its own complete brand identity and customer picture, making it perfect for agencies and businesses with multiple product lines.